Audiense is the #1 Audience Intelligence platform, aiming to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies.
We offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation and Audiense Connect (aka Socialbro): A Twitter marketing tool.
AUDIENSE INSIGHTS
Key Features:
- Audience Analysis
- Audience Segmentation
- Influencer Identification and Discovery
- Personality Insights
AUDIENSE CONNECT
Key Features:
- Community analysis & management
- Chatbots & Broadcasts
- Advanced monitoring & listening
- Advanced monitoring & listening
What are we trying to solve?
- Tackling traditional consumer research: it's time-consuming, static and very expensive
- Incorporation of social data into organisational strategies: Making use of audience-based data rather than just conversational keyword-based data
- Brand strategy & personalisation have become very tactical at the expense of performance marketing
Benefits
1. Data based audience identification
2. Identifying effective interest & affinities
3. Strategy Personalisation.
4. Compliment your tech stack
https://www.svcfacilitators.com/software-security/audiense
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