Audiense an effective way to put consumer segmentation and cultural insights at the centre of your strategy.
Strategy Personalisation
Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:
1. Influencer and Sponsorship selection
2. Content/creative development
3. PR & Comms strategy
4. Media planning in the cookie-less world (e.g. contextual advertising strategy)
Compliment your techstack
Audiense integrates with other tools, given its data and insights are complementary, it serves as the "bridge for intelligence" to stack sources of insights:
1. existing Social Listening
2. third-party audience Survey Platforms
3. 1st party data
Want to learn more about it? Here is the link
https://audiense.grsm.io/venkateshsrinivasan3296
https://www.svcfacilitators.com/software-security/audiense
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